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Profit Margins
To be marginally profitable,
the entrepreneurial vintner had to produce at least 35 amphorae
of wine per acre; then he had to sell his wine at about 25
sestertii per amphora. If, however, the weather was
kind and the vinitor skilled, far higher yields were
possible, maybe three times above average, and the venture's
income would soar. An investment return of more than 20% was
possible, a figure well ahead of the standard Roman interest
rate of 6% he might glean from straight money-lending.
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 "Pressing the Grapes" Detail from a 15th century fresco at Trento, in northeastern Italy |